Thursday 20 January 2011

Research Task - Circulation Figures

As published by ABC, the sales figures for the months between July and December are as follows for Kerrang!:
Kerrang! 52,272 (60,294 / 76,937)


In comparison to other leading magazines, the scene (style) of reporting provided by Kerrang proves rather popular: 
Classic Rock 70,188 (66,632 / 67,399)
Kerrang! 52,272 (60,294 / 76,937)
Metal Hammer 50,269 (48,540 / 45,809)
Mixmag 30,159 (34,073 / 35,817)
Mojo 100,507 (106,367 / 106,218)
NME 48,459 (56,284 / 64,033)
Q 103,017 (113,174 / 131,330)
Rock Sound 20,011 (22,527 / 23,021)
Terrorizer 13,786 (14,952)
Uncut 87,069 (86,925 / 91,028)
Word 34,280 (33,775 / 33,217)


Their popularity I believe is in part due to their brand and how well known they are due to the fact that they constantly interview the correct bands relevant to their genre and are consistent in their reporting style. They always feature the correct artists on their front pages and quote them appropriately so as to attract the target audience using their "Kerrang!" brand and the faces of popular artists. 

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